The Future of Web 2.0 and Social Media

by Andrea Baker on November 12, 2009

Recently I was asked, among other leaders in the Social Media space about my predictions for 2010 in Social Media for a piece on ZDNet. I took to the task with a spin on Government 2.0 and Enterprise 2.0 as my personal loves within the use of Social Media.

Now, having more time to think about predictions in Social Media and Web 2.0 I have a few additional ideas on what the future might bring in the next year. I also asked some of our Navstar employees to give me their predictions, in which they will be posting throughout the remaining weeks left in this year. I have expanded on a few ideas myself to get things started.

Web 2.0

  • Google Social Search will be used to make more informed decision. Feels like this is another shot back in the war between the search engines in the previous strike by Microsoft’s Bing.

Social Media

  • Twitter will still be a strong contender, with the launch of twitter lists recently, users are now able to organize their followers by ideas, location, and other niche groups. This conversation will lead rise to organizations having conversations in public with each other for more transparency.
  • Google Wave will continue to be in beta as it has yet to define itself or be completely understood by those who are currently waving. It may take years to fully develop Wave to its potential. If Google Wave had been our original email solution offered by Google years ago, we could be using it in place of many other email forms, including Outlook.

Enterprise 2.0

  • I believe 2010 will have great strides for the Enterprise 2.0 revolution in organizations. This revolution will mean more grassroots movements by employees to adopt methodologies to collaborate across the dispersed workforce.
  • Sharepoint will have some big contenders in 2010 with Jive’s Clearspace and Social Text as cheaper options with more flexibility. Small businesses will take advantage of the “free” versions of Enterprise 2.0 tools, but only if they allow a Community Manager for the Intranet to be a full time position to foster the growth.

Government 2.0

  • The Federal CIO and CTO will start leading more with actual Federal policies in place that encourage data sharing, collaboration between agencies, and greener IT.
  • Washington will continue to embrace new ideas from Silicon Valley, but the DC Metro area will be thriving with innovation that will be showcased in the Spring Government 2.0 expo. This boom will continue to fuel the change for an open and transparent Government.

Mobile

What are some of your predictions for 2010?

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 Andrea Baker is the Director of Enterprise 2.0 for Navstar, Inc. Andrea has been supporting the US Fed Gov for 16 years and is a US Army Veteran. Andrea is also the VP of Social Media Club - DC. You can follow her tweets @immunity


{ 5 trackbacks }

Navstar (Navstar, Inc)
November 12, 2009 at 1:41 pm
MichelleBarsi (Michelle Barsi)
November 12, 2009 at 2:13 pm
immunity (Andrea Baker)
November 12, 2009 at 2:31 pm
digitalsista (Shireen)
November 12, 2009 at 2:32 pm
uberVU - social comments
November 14, 2009 at 4:13 pm

{ 2 comments… read them below or add one }

1 Steven MandzikNo Gravatar November 16, 2009 at 7:27 pm

I have some predilection, predictions, and things I’m already doing that I hope get popular:

1. Twitter Lifestreaming. Every single application, website, and activity hooked to the internet will say “share”. Which means post to twitter and bore all your friends with how many bike miles you rode, that you ordered dominoes, listened to a song, watched a show on hulu, etc.

2. Twitter Relationships. More and more folks will use twitter to share their bf, gf, bff stories. Folks will break up, make up, and fall in love in the public twitter stream. Kinda like facebook relationship status updates and how powerfully annoying they can be.

3. Facebook Spam. They face the demon known as spam and party promoters that ruin MySpace. Try to confront it, fail, and annoy all their users.

4. Enteprise 2.0 – Andrea Baker dominates the E2.0 scene and becomes very very famous.

2 Andrea BakerNo Gravatar November 18, 2009 at 12:47 am

I like number 4. Does it come with a house in Hawaii?

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