Enterprise 2.0 is the concept of working smarter, not harder in a more transparent work environment, independent of location, computer, or one person doing a specific job. It is a methodology of doing better business and it is one of our Core Competencies at Navstar. Navstar has the leading experts in the Washington DC Metropolitan Area as a part of their Enterprise 2.0 team since the beginning. Specifically, we have excelled in Enterprise 2.0 for Government, a part of the Government 2.0 buzz of changing Government to be more open and transparent.
As part of Enterprise 2.0 for Government, there are aspects of Green IT, Cloud Computing, and Social Media. Utilizing Enterprise 2.0 for our customers, Navstar is lowering operating costs and increasing productivity on the Cloud.
When you think about making your mission and objectives being more open and transparent, many jump to social media as a solution. As stated, Social Media is a just one component of many in Enterprise 2.0. In future editions, we will be discussing Green IT and Cloud Computing, for now, let us ask what is the difference between Enterprise 2.0 and Social Media?
Simply put its internal vs. external, two different parts, that work separately, but should work together. See the breakdown below for more differences:
|Enterprise 2.0||Web 2.0 /Social Media|
|Internal Facing||External Facing|
|Firewall||Open to the world|
|knowledge capture||sharing random things|
|wiki, blog, social bookmarks, chat||social networks and “cool interactive” websites|
|productivity & efficiency||time-waster|
|reduction of email||email producer|
|collaboration||67 comments on fark/xkcd/reddit|
As you can see, we put some things in there for levity as at Navstar, we are biased for the Enterprise 2.0 side of the house. The reason, we believe organizations should think internally before claiming they get it on the Internet. At Navstar, we do practice what we preach in Enterprise 2.0. We use both Open Source and COTS tools to collaborate internally with our dispersed and deployed employees.
You may look cool by having a social media presence to get new recruits and new hires. But if you do not have a productive and collaborative environment behind the firewall, you are NOT going to retain the young bright minds to take your organization into the future.
Our simple advice is this: Your Enterprise solution and the content generated should be known by your social media strategy team. If you are public organization, who has or hires a marketing team, you should be in control of your brand presence on the internet. For Government organizations, this position for brand management should be part of your Office of Public Affairs or equivalent. The persons working on this external presence for your organization, should also be a part of the enterprise solution for internal collaboration. The internal collaboration, the Enterprise 2.0 platform your organization leverages to communicate between employees is paramount to the growth of the organization.
At Navstar we specialize in providing Enterprise 2.0 solutions, to contact us for more information how we can transform your organization to be more open, transparent, and collaborative you can contact us at email@example.com or leave us a comment below.
We will be following up this post with more about Enterprise 2.0, Social Media, and Web 2.0 as part of our reoccurring series.